Compare and contrast McDonald s strategies in China with those of Wal Mart in Mexico. What role did the policies of various governments play in influencing the international expansion strategies of both McDonald s and Wal Mart?

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1. Compare and contrast McDonald s strategies in China with those of Wal Mart in Mexico. 2. What role did the policies of various governments play in influencing the international expansion strategies of both McDonald s and Wal Mart? 3. What variables other than price appear to have the biggest impact on the demand for McDonald s products? How much influence does the company have over these variables? 4. In recent business publications, find a case study in which changes in the macro environment play a major role in influencing a firm s competitive strategy. Contrast this with a second case in which micro factors play a more important role. Please use APA format to document all reference material.

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