What has your definition of marketing been before this course? How is the Sales department in an organization different from the Marketing department? Should Marketing and Sales be two different departments?Assume you are a newly hired marketing manager in a company. As you spend time with other peer marketing managers, you realize that the company doesn t place an emphasis on planning within the marketing organization.

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What has your definition of marketing been before this course? How is the Sales department in an organization different from the Marketing department? Should Marketing and Sales be two different departments?Assume you are a newly hired marketing manager in a company. As you spend time with other peer marketing managers, you realize that the company doesn t place an emphasis on planning within the marketing organization. Why is planning important in marketing? How would you convince your supervisor that the marketing department should produce formal marketing plans? Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

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