Customer Purchase Behavior

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Suppose a retail firm is interested in studying the effect of lighting on customer purchase behavior.
– What information would be relevant to the proposed study.
– How might this type of information contribute to a business success?
– Give 2 examples of businesses that have used this type of information.

– What advantages does a decision support system have for small business like the Harvard Cooperative Society?
– How would the decision support system of a small business like the Harvard Cooperative Society differ from that of a major corporation?
– At what points might the Harvard Cooperative Society use a decision support system and why?

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