Global market segmentation

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Respond to the following question. Provide rationale and examples to support your answers.

Multinational and global markets may be segmented along geographic, demographic, economic, technological, or cultural lines. Select one market segment and discuss which strategic planning considerations are necessary to address multinational and global market challenges in that market segment.

Draw conclusions from the results of your peers’ research, ask questions, provide statements of clarification, specify a point of view and your rationale, respectfully challenge a point of discussion, and/or draw a relationship between one or more points of discussion.

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