Changes in the Industry Often Leads to Discontinuation of Products

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1. If there is high speed of change in an industry, which results to a low level of visibility of the future, the outcome will further result to major discontinuities which will impact on the firm historical success strategy. Discuss this concept using the five level turbulence scales? To be realistic, you may use real world company example to illustrate your response.

Key points:
strategic diagnosis
marketing branding
High speed-high competition
low level of visibility, level turbulence scale 1-3 is visibility and history

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