Case Study – Akamai Technologies: When Demand Exceeds Capacity

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1. Why does Akamai need to geographically disperse its servers to deliver its customers’ Web content?
2. If you wanted to deliver software content over the Internet, would you sign up for Akamai’s service? Why or why not?
3. What advantages does an advertiser derive from using Akamai’s service? What kinds of products might benefit from this kind of service?
4. Why don’t major business firms distribute their videos using P2P networks like Bittorrent?
5. Do you think Internet users should be charged based on the amount of bandwidth they consume, or a tiered plan in which users would pay in rough proportion to their usage?

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